#TWT5 Digital Marketing Stats & Key Takeaways: Inbound Marketing, Click-to-Call Advertising, & More
Check out the freshest marketing statistics we’ve compiled just for you.
Key Takeaway:
The days of pushing your message onto consumers are over. Rather than dumping your budget into traditional outbound methods of direct mail, tradeshows and telemarketing, you should be focusing on inbound marketing, which includes SEO, blogging, and social media. It’s much easier to attract prospects to your marketing messages rather than forcing them onto prospects through outbound marketing. (Stat Source: Search Engine Journal)
Key Takeaway:
The great thing about most social media sites now is, not only are you building brand awareness through your social presence, but you also have ample opportunity to experiment with social advertising platforms. Plus, there is advanced ability to target your key audience through social advertising as well. (Stat Source: Content Marketing Institute)
Key Takeaway:
It’s imperative that you make it as easy as possible for people to contact you no matter which device they are using to look at your products or services. It may seem silly, but most people believe it takes too much time to copy a phone number from a website in order to call up the company. If they can’t click to call, they will probably get distracted and you’ll lose that potential customer. You may also want to consider creating instant chat features on your website too. (Stat Source: Marchex)
Key Takeaway:
Practically every mobile marketing statistic out there continues to increase year after year. Yelp is especially important for local businesses, as many people are searching for businesses on their phones from their Yelp apps while they are out and about. If you’re not on Yelp, you’re potential customers will have a harder time finding your business. (Stat Source: Yelp)
Key Takeaway:
That’s a BIG number. That means only 11.5% of websites use fixed widths. By the way, these stats are based on Alexa’s top 100 sites, in case you were curious. Additionally, 40% of the responsive websites have a max-width between 900 and 1000 pixels, while 26% go above 1800px. The bottom line here is that you just need to make sure your website looks great across all devices. (Stat Source: Code It Down)
If you have any questions about how you can improve your online marketing, feel free to drop us a line!