#TWT5 Digital Marketing Stats & Takeaways: Email Marketing ROI and More

Key Takeaway:

Despite all the statistics about how much time people spend on smartphones, most marketers are falling behind when it comes to mobile marketing. Take a look at your customer stats, specifically, how many of them are coming to your website from mobile devices, and try to match your media budget accordingly. (Stat Source: Internet Retailer)

Key Takeaway:

If you’ve been on the fence about whether or not to give email a try, this statistic should persuade you. Don’t let email scare you, there are many email marketing service providers that make it super easy to create and send emails for all types of businesses. If you need help with creative and execution, turn to your in-house marketing team or reach out to an agency. (Stat Source: Vertical Response)

Key Takeaway:

If consumers don’t see your company mentioned on the first page of search results when deciding which product or service to purchase, chances are they are going to buy from one of your competitors. Focus on increasing your efforts in SEO and paid search to help boost your company’s results. (Stat Source: Bing Ads Blog)

Key Takeaway:

This stat really shouldn’t surprise anyone. Everyone knows iPhone and iPads dominate the mobile space. This means that you need to ensure the user experience is flawless on these devices. (Stat Source: Custora Blog)

Key Takeaway:

With so many updates, many advertisers find it difficult to keep track of all the changes. It’s all too easy to get into the auto-pilot mentality with paid search, but this could be costing you big bucks in missed opportunities. Make sure you have at least one person on your team who is responsible for staying up to date on all the Adwords updates and changes. (Stat Source: Adwords Blog)

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