#TWT5 Digital Marketing Stats & Takeaways: Video Marketing, Online Advertising, Social & Content
If you have a product or service that need a little bit more than images and descriptions to convey the value of it to your potential customers, consider creating a video marketing campaign.
This statistic is based off of a recent case study of a large-scale children’s toy retailer called Step2 that sells high-price items like play kitchens and houses. The company used product videos to showcase the features of each product as well as people using them, and found that viewers are 174% more likely to convert. (Stat Source: Marketing Sherpa)
Social media, traditional media and other promotional strategies all have their value in an organization’s overall marketing plan, but when it comes to increasing sales in particular, there is massive opportunity in online advertising.
This statistic is based off of a survey of executives from the Inc. 500 list. They were asked which of several promotional strategies they believe has the most potential to help increase sales. After online advertising, 17% of respondents felt business directory listings helped increase sales, followed by social media platforms at 13%. (Stat Source: Center for Marketing Research at the University of Massachusetts Dartmouth)
LinkedIn is a great social platform for many companies and organizations, however it’s important to take the time to perform research and dig into the data to understand which social media platforms best fit the needs of your business. (Stat Source: Center for Marketing Research at the University of Massachusetts Dartmouth)
Is your company ramping up your content marketing game? If not, your competitors likely are. Don’t fall behind. Make sure you understand not just how you can make content marketing work for your bottom line but also how you can use it to boost your SEO initiatives and grow your social presence. If you’re not sure you have the resources or expertise to do this in-house, get help from a digital marketing agency.
This stat came from the Marketing Budgets 2015 Report. (Stat Source: Econsultancy)
It’s a safe bet that about half of your website visitors are coming from mobile as well (and if you have Google Analytics on your site you can see exactly how many visitors you’re getting from mobile). Make sure your site does not have any mobile usability issues. Beyond that, ideally you should have a fully optimized, mobile-friendly website. Not only will this provide a better user experience overall but it also has a good chance of giving you a slight ranking boost. (Stat Source: Google)
So there you have it, this week’s top 5 digital marketing stats and key takeaways! #TWT5