US Online Ad Revenues Up 16% in Q1

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Key Takeaway:

This trend has been holding steady for the past 5 years. In fact, online ad revenue growth has seen double-digits for 20 consecutive quarters, since Q1 2010. If your online ad revenue is not where you want it to be, it’s time to dig into your accounts and figure out how you can turn things around. (Stat Source: IAB and PwC)

Key Takeaway:

Free shipping is such a simple perk to offer your customers, why not try it out and see how it positively impacts your bottom line? If you’re not in the retail space, think of some other ways to delight your customers. You can even come up with a quick survey to directly ask your web visitors what types of offers they would be most interesting in receiving. That way you take the guess work out of the equation. (Stat Source: UPS / comScore)

Key Takeaway:

While the overwhelming majority of companies provide at least one social link on their homepage, this is a choice you need to make based on your company or brand. You may feel it’s not a good choice for your brand, just like the 25% of marketers surveyed who do not have social links on their homepage. Of the marketers that do put social links on the homepage, the majority have three links. (Stat Source: HubSpot)

Key Takeaway:

Google just made this announcement this week. Meaning if you’re an advertiser running ads on the Google Display Network in the U.S., your campaigns are now opted-in to show ads on Google Play Music. Basic banner ads and retargeted text ads are being served on the site, as well as TruView video ads and Lightbox ads. This new platform is great for advertisers who want to connect with consumers through the music they love. (Source: Google)

Key Takeaway:

Try testing different versions of your call to action to see what works best. Different language is good to test, but also consider elements like the shape and style of your CTA. Even a different color button can make a big impact. (Stat Source: Crazy Egg)

Have questions about how these stats relate to your business? Shoot us an email or call us at (818) 806-3868 and let’s chat about your online marketing goals!

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