Wikipedia’s Organic Search Traffic from Google Dropped 11% from May to July
Have you noticed less Wikipedia results in Google’s organic search? The 11% drop works out to a decline of over 250 million visits per month. What would happen to your business if you saw a 10% drop in organic traffic in two months? Why is it happening to Wikipedia? There are many theories out there. Some say Google has adjusted it’s algorithm to favor company websites over Wikipedia entries. (Stat Source: SimilarWeb)
What really seems to be going on here is that Google is limiting the need to click through to Wikipedia because it is instead giving searchers immediate answers to their queries, essentially ranking its own sites ahead of others.
This started happening on August 6, and within 24-hours Google had made the change to every industry in every country across the globe. This has big implications for local businesses. Google made the change to make desktop and mobile search more consistent. Need help boosting your local results? Focus on getting positive reviews from customers to start.
Domino’s worked with an agency to make the most out of their data. They used Google Analytics Premium and Google Tag Manager to create a unified platform that seamlessly integrates data sources and CRM data together. This gave them the analytics power they needed to advance their marketing strategies. Not only did they increase monthly revenue, they also saved 80% YoY in advertising costs. (Stat Source: Google Analytics Blog)
This is in direct contrast to the brick and mortar retail world that has been struggling lately. As an example, Gap announced in June that it would be closing a quarter of its North American stores due to slumping sales. (Stat Source: Custora Blog)
If you’re in the retail business, ask yourself if you’re happy with your current e-commerce revenue. What are you struggling with in the world of e-commerce? Write it down. Not sure what you need to improve? Contact us and let us know, we can take a look and see what’s going on.
We saw this happen in April of this year to start, but experts believe Google will be giving even more power to mobile-friendly websites over the next year. (Stat Source: MarketingCharts)
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