Cold Stone Creamery® is the ultimate ice cream business beloved by millions of customers in America and around the world. With 1,000+ locations in the United States and in nearly 30 international markets.
Cold Stone wanted to shift media dollars over to digital but wanted to understand the relationship between digital media and in-store traffic. Traditionally, they relied heavily on short bursts of TV to drive short-term in-store traffic. With digital media they were looking for a long-term sustainable solution to drive continuous traffic to stores. And the results were the cherry on top. The shift to digital form linear TV throughout the year allowed for a more ‘always on’ approach where advertising was reaching the right people at the right time at a much lower cost.
819k store visits
$0.65 cost per store visit
46% in-store visits (action) lift
Photo credit: Cold Stone Creamery